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14 Costly Marketing Mistakes
Costly Marketing Mistake 1 of 14 - Lack of knowledge about your customer’s needs and wants and their perception about the industry and competition. Costly Marketing Mistake 2 of 14 - Don’t Build trust – People do business with people they know, like and trust. Trust needs to be built through methods such as testimonials, “try before you buy”, a guarantee….these are essential to alleviate buyer’s trepidation Costly Marketing Mistake 3 of 14 - Lack of a professional image - First impressions are lasting impressions. Your website, printed material, signage, location and staff attire must all reflect professionalism. Regularly scheduling time to review and update these issues is essentially. Costly Marketing Mistake 4 of 14 – Entrepreneurs and leaders who don’t change their marketing approaches or change them too often. Costly Marketing Mistake 5 of 14 - An inability to measure success because you don’t have the resources in place to track what is effective. Costly Marketing Mistake 6 of 14 - Trying to be an expert in too many areas - jack-of-all-trades, master of none. Costly Marketing Mistake 7 of 14 - Entrepreneurs or leaders who don’t educate their clients through: newsletters, websites, seminars, trade shows, open houses… Costly Marketing Mistake 8 of 14 - Entrepreneurs or leaders who don’t search out dissatisfied customers using comment cards and surveys. Costly Marketing Mistake 9 of 14 - Not saying “thank you” for the business, for referrals, loyalty and testimonials. Costly Marketing Mistake 10 of 14 - Having no budget for marketing and believing “if you build it - they will come”. Costly Marketing Mistake 11 of 14 - Not working on a marketing plan when the business is doing well. Costly Marketing Mistake 12 of 14 - Owners who let someone other than themselves “control” the marketing – it is like giving someone a signed, blank cheque. Costly Marketing Mistake 13 of 14 - Owners who will not listen to their staff. Every employee in a company has a different perspective. Each point of view is valuable and needs to be sought out and acknowledged. Costly Marketing Mistake 14 of 14 - When there is no concrete marketing plan, emotional decisions are made and this will inevitably waste valuable time and money. Written
by Lori Colborne, President - LSL
Marketing Consultants
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